Fresh Paint, Fresh Start: Getting Your Home Market-Ready!
As the seasons change, many homeowners begin to consider listing their home. If selling is on your horizon, one of the most cost-effective and impactful improvements you can make is giving your walls a fresh coat of paint.
Paint sets the tone for how a home feels the moment a buyer walks in. Over time, walls naturally collect scuffs, marks, and fading colors. A new coat of paint instantly transforms a space—making it look brighter, cleaner, and more modern. Even better, a neutral palette helps buyers imagine themselves in the home, which can lead to stronger offers and a quicker sale.
Photo: River Row, Alexandria, VA
But not all whites are created equal. The right shade can make the difference between a room that feels cold and stark versus one that feels warm and inviting. That’s why The Patterson Group has put together our list of favorite Benjamin Moore white paint colors that we consistently recommend to our clients:
Oxford White. Crisp and versatile, this true white works well in modern homes and pairs beautifully with both bold accents and softer neutrals.
Chantilly Lace. A bright, clean white that reflects light beautifully, making smaller spaces feel open and airy. Perfect for kitchens, bathrooms, or anywhere you want a fresh, contemporary look.
White Dove. Warm without being yellow, this timeless white is one of the most popular choices for a reason. It creates a soft, welcoming feel that buyers love in living rooms and bedrooms.
Swiss Coffee. Creamy and subtle, this shade looks elegant in natural light and pairs well with warm woods or traditional details.
Classic Gray. A sophisticated, barely-there gray that reads as an off-white. It’s a fantastic choice for open-concept spaces where you want just a touch of contrast while keeping the overall feel light.
Whether you’re repainting your entire home or just giving key spaces a refresh, these shades create the perfect backdrop for buyers to picture themselves living there. Fresh paint is often one of the first updates buyers notice, and it signals that the home has been well cared for.
If you’re considering listing your home this season, The Patterson Group is here to help you prepare, stage, and market it so it shines in the eyes of potential buyers. Sometimes, it really does start with something as simple—and powerful—as a new coat of paint.
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