When Clean Meets Luxe, Róen Is Born
As many of you know, I have been in the beauty industry for over 20 years. I have worked with luxury brands such as Yves Saint Laurent, Armani, Kevyn Aucoin, Tom Ford, Charlotte Tilbury, and Westman Atelier. I have seen beauty trends come and go over the years, but one trend that seems to stay is clean beauty. With the recent skincare advancements, clean beauty brands are performing as well as their chemically-constructed contenders. Some may say that clean beauty brands outperform their chemical contenders. With the demand for clean beauty so high, I knew that I needed to find another line that could not only perform, but also had beautiful and luxurious aesthetics.
Since makeup is an integral part of my life, I love products that both perform and look beautiful. What can I say? I am a sucker for pretty packaging. When I discovered Róen, I was blown away by both its performance and gorgeous packaging. I knew this line would be a great fit for Bellacara.
The line was created by beauty devotee and clean-beauty advocate, Tiffany Thurston Scott. Since its launch, Róen has attracted stunning beauties like Rosie Huntington-Whiteley, Eiza González, and Nicole Kidman. If I could describe Róen in three words, I would choose captivating, effortless, and classic–just like the creator, Tiffany.
When I bought Bellacara last year, Angela conveyed to me the requests for clean beauty, so I knew I had to meet this demand. That is where my search for a luxury, clean beauty line began. When we began selling Westman Atelier in 2019, another luxurious clean beauty line, we had serious issues keeping it in stock because it was that amazing. That is when I knew that clean beauty had reached the masses, and that my clientele would expect me to have a broader selection. I fell in love with the formula of Róen’s products, and decided to carry them because of the monochrome aesthetic in the packaging. Can I just say…love!
Eyes: These curated palettes of harmonious colors have a first-of-its-kind formula. They illuminate the eyes with a striking multidimensional effect that’s fool-proof, even if you have the fear of eyeshadow. The versatile shades were meticulously designed to wear alone or to seamlessly blend, layer, and mix for multiple looks. It’s the perfect palette for an effortlessly glamorous look in minimal time.
Lips: This delicate blend of plant-based oils and waxes makes for a unique formula that hydrates and nourishes your lips. It’s formulated with powerhouse antioxidants and nutrient-rich ingredients.
Face: This potent and lightweight combination of plant-based oils works on a cellular level to promote cell turnover and collagen production for firmer and plumper skin. It also nourishes the surface of the skin for a smooth and radiant texture. Elixir Oil nourishes the skin, opens pores to diminish blemishes, and improves the skin's overall texture by providing the hydration your skin craves and giving it an instant glow.
