Who Do You Love More, Red Barn Mercantile or Penny Post? Let Us Know During Spring2ACTion!

One of my favorite days of the year is Spring2ACTion, Alexandria’s day of giving. As a former non-profit fundraiser and a current competitive person, Spring2ACTion is thrilling. I love that Alexandrians near and far show up for their favorite causes and their community. It’s one of the things that makes Alexandria so special. I also love that it’s a day of fun and friendly competition among the non-profits to win additional prize money. In general it’s a day to be silly for a good cause.It is for these reasons that we are excited to partner with ACT for Alexandria again in this year’s Spring2ACTion events. On April 10th, Red Barn Mercantile and Penny Post will be competing against each other, and against several other businesses in Alexandria, to see whose customers are more charitable. In this new pilot program brought to us from the former leader of Austin’s day of giving, each business will be reaching out to our customers, our personal networks, our internal teams, our external partners, and our social media channels to ask that folks give to their favorite Alexandria charity. Here’s the list so you can find yours. 

How is it a competition and what do you win, you ask?

 We will be competing against other Alexandria businesses and we want to show them just how generous Penny Post and Red Barn customers really are! To do that, every time you give to your favorite participating non-profit simply designate that the donation was solicited by Red Barn Mercantile or Penny Post. There will be a drop-down menu at checkout to make it easy (see the example below). And, yes, you do have to play favorites – or, better yet, give twice if you love us equally. The way Red Barn and Penny Post win is by being a part of this amazing community and celebrating all the good work these organizations do. (Plus, bragging rights and possibly a trophy.) The way the non-profits win is by getting the most designations for each store. Whichever non-profit gets the most Red Barn Mercantile designations by 10pm on April 10 will get a $500 donation made online that will go towards their overall Spring2ACTion totals. Same goes for Penny Post. If you’re a non-profit reading this, then tell your donors and networks to designate one or both of these stores!In addition to these prizes, we will be giving 20 percent of all your Good. Works. Wednesday purchases online that day. So, do a little shopping for your favorite cause and we will add to their Spring2ACTion totals!Last year, Alexandrians and their friends and family donated $1.8 million during Spring2ACTion. While that is beyond amazing, we can still do more. I hope you will donate with me on April 10th for the most exciting day of the year!P.S., Early giving has already started so there’s no time like the present to make a donation and a designation!