A Green Color Story

When I go to market, I have two theories when I buy. Either it is something I know people would buy and wear all the time, or it is just an impulse, and I think I just have to have that kind of emblem of spontaneous fun in my life. When it comes to the color green, I rarely can pass it up. Especially if it is a kelly green or grass green color - I have to have it. But really, I like all shades. I haven't met a mint, army, or forest hue I didn't like. Okay, so maybe there are some fluorescent ones I can go without, but even then, they evoke memories of my glory days in the 80s wearing paint splash sweatshirts from The Express, and I am tempted to order a few, just for old-times sake.

This fall was finally my season. There was green everywhere. We have green shoes, purses, shirts, sweaters, and dresses. I guess I am hoping that everyone agrees with me. Contrary to what Kermit always said, I think it is easy being green.

Elizabeth Todd

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Owner | The Hive and The Shoe Hive

I spent the first part of my career as a copywriter who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive.  At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

www.theshoehive.com

The Hive and The Shoe Hive I 315 Cameron Street, Alexandria, VA 22314 I 703.548.7110

P.S. The Hive I 301 Cameron Street, Alexandria, VA 22314 I 703.548.7001

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