Designer Spotlight: Ulla Johnson

Style
Written By Elizabeth Todd

There are a couple of brands at our store that just scream summer to me. We decided this June to feature these brands, two weeks apart, in our Designer Spotlight.

When I think of summer I think of weddings, graduations, cocktail parties outside, and easy dressing. What better brand for all these occasions and for that effortless “I just threw this on” look than Ulla Johnson? Her florals and prints are ethereal; the pieces all have an ease about them yet at the same time they are breathtaking. It is our go-to brand for summer events. Even on the more casual side, just pair an ULLA JOHNSON shirt or knit top with a pair of shorts or denim, and you are elevated.

We just unpacked our pre-fall delivery. We picked all the buy-now wear-now pieces we could. I have been waiting for the Francie pullover to arrive but now I can’t decide if I want the Odie top instead. Perfect to take you into fall.

Starting Thursday, June 8 all our Ulla will be 10 percent off and featured in the sitting area of our store. Did I mention she has great swimwear as well? You can tell Ulla is a mother of three who realizes a day at the pool is not always about lounging because her suits are thick and have coverage so you can actually swim in them.

Stop in and see us and we still have tons of great sale picks as well and it all just moved to 40 percent off!

Elizabeth Todd

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Owner | The Hive, The Shoe Hive, and Yellow Jacket

I spent the first part of my career as a copywriter who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive.  At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

www.theshoehive.com

The Shoe Hive I 127 S. Fairfax Street, Alexandria, VA 22314 I 703.548.7105 

The Hive I 315 Cameron Street, Alexandria, VA 22314 I  703.548.7110   

Yellow Jacket I 301 Cameron Street, Alexandria, VA 22314 I 703.548.7001 

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