Alexandria Stylebook

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Everyone’s Favorite: Ulla

Sometimes when choosing new merchandise for our shelves and racks, I decide to swing for the fences - I mean like really swing for the fences. That is what I decided to do with the latest Ulla Johnson delivery, I decided I wanted to order all the things, and I mean, I ordered all the things. It is by far the biggest delivery of the brand we have ever received, and I could not be more excited.


I loved everything I saw (clearly), and I think it is exactly what you, our valued clients, have been anticipating as you willed the pandemic to an end. I tried to get as many buy now, wear now options as possible. There were also a few pieces that no one will be wearing any time soon, but I had to have them in our store now anyway. I mean, the suede jacket in this collection is so good it is a must-have, no matter what the temperature is outside.

This summer, I will be wearing the Bess and Elena tops on repeat, and when I don't feel like wearing shorts, the Lars and Haven pants are the perfect solution. Then, I'll wear the Graham pullover for chilly nights and air conditioning, and the Pilar dress in Canyon is a must, and it will take me right into fall without missing a beat. See, when I swing for the fences, it also means I place a heck of a lot of personal orders on top of the store's. We are so happy that what the trade calls pre-fall fashion is here, just in time for summer to kick off. I hope you love this Ulla collection as much I clearly do. I'm betting big that you will.

 

Out of town this summer? Shop online!