Strong Women, Strong Style: How Our Lifting Crew Rocks Veronica Beard
It’s good to have good friends, the kind who take time out of their very busy lives to help you when it matters most.
Once again, my lifting crew came to the rescue for our biggest event of the year: the Veronica Beard Fall Trunk Show. The spring show is always a hit, but there’s just something about fall and Veronica Beard that feels like a natural fit.
This time, we had a last-minute lineup change — Tricia had to go out of town, so we turned it into a sisters-only session with two dynamic duos: Emily and Evie (our original Veronica models!) and Jennifer and Molly Millerwise.
These four ladies are the perfect ambassadors for the brand. Veronica Beard is made for women like them — busy, stylish, and constantly on the move. They juggle work, motherhood, and community life with ease, and they want to look polished without overthinking it. (Hence the weight lifting, strength in every sense!)
If you’ve ever watched the news or a football broadcast on the weekend, you’ve probably seen a familiar silhouette. I’d bet 75% of the women on screen are wearing Veronica Beard. It makes sense: the pieces always look good. Never too try-hard, just timeless, confident style.
Once the models were set, I needed a backdrop as beautiful as the clothes. One of my good friends, and a fellow Veronica fan, graciously opened her stunning home while she was in Florida for work. Let’s just say we all might know the door code now and could be tempted to hang out there more often.
I wanted to showcase how Veronica Beard fits every part of your life — from casual to work to fun. Whatever your wardrobe needs, there’s a piece that fits perfectly. Check it out:
Of course, we’ve put together a Veronica Beard Lookbook so you can browse everything arriving, but the photos truly bring it to life. It’s hard to pick a favorite, but Jennifer’s floral dress is an absolute showstopper.
The Veronica Beard Fall Trunk Show kicks off at The Hive on Thursday, October 16, and we’ll be open until 7pm that evening. The event runs all weekend, and we’re happy to place special orders if your size or style sells out. The best part? All Veronica Beard pieces are 20% off during the event.
Shop early for the best selection — we can’t wait to see you!
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