Because You Are Pretty.

And we have the experts to make sure you feel that way. From skincare to haircare, from makeup to makeovers, our amazing aestheticians and local boutique owners know the latest and greatest products and advanced techniques to let your beauty shine through.

12.14.18

Gift Guide No. 04: Splurge

And now is when we break out the really big gifts. From diamonds and gold to Golden Goose sneakers, these are the gifts that bring the wows. Whether shopping for a loved one […]
12.12.18

Gift Guide No. 02: For Her

She’s just the best. Your mom, your sister, your bestie…you know her so well, and we have the just-right gift to show her how much you care. (And click here in case you […]
12.11.18

What Are Ceramides & Why Do I Need Them?

We hear about them, we know we’re supposed to be applying them, but what are they and exactly why do we need them?   So what are ceramides? Ceramides are a family of […]
12.11.18

Gift Guide No. 01: Thoughtful & Economical

We’re getting really close so it’s time for our annual series of ultimate gift guides. Check with us each day to find something truly special for everyone on your list, all available right […]
12.10.18

Our Top Picks for the Week of December 10, 2018

Red waxed denim might be our new holiday must have. We’ll be like a sassy Santa Claus! And instead of a sack of toys, we’ll take this Jerome Dreyfuss bag and fill it […]
12.06.18

Oil or Moisturizer: Which Comes First?

This is a question I get daily at the store and it’s one that seems to cause the most disagreement among beauty bloggers, experts, and internet commentators in general. Why? Shouldn’t there be […]
12.04.18

My Obsession with Zelens Skincare

Although I have access to the best skincare on the market and have filled Bellacara with lines I believe are effective and top tier, I am always looking for new innovations in the […]
12.03.18

Our Top Picks for the Week of December 3, 2018

Hanukkah is happening now and Christmas is just around the corner, so our picks for the week focus on great gifts to give: a local tee for your all-things-Alexandria friend (also great for […]
11.30.18

Those CBD Patches? Yes, They Really Work

You’ve seen the patches on our checkout counter. You’ve asked if they work and the answer is yes. We’ve tried them, our customers have tried them, and the consensus is they work, but […]
11.28.18

Holidays Made Easy: Custom Hanukkah Gift Boxes & Christmas Stockings, Delivered!

Hanukkah is almost upon us. The menorah will be lit, the latkes will be served, but will you have some small gifts for your loved ones? We can have all your gifts boxed […]
11.27.18

How To Treat Dry, Dull Hair

Are the winter months causing your beautiful mane to become dry and dull? This time of year, we find many clients asking our stylists the same question, “Does my hair feel dry?” The […]
11.26.18

Our Top Picks for the Week of November 26, 2018

Are you “red”-y for the holidays? This week we have a dress and a blazer that will have you looking and feeling festive throughout the season. For your younger kids, a fun kit […]
11.22.18

All the Black (& Plaid!) Friday and Small Business Saturday Specials

Happy Thanksgiving! We are thankful for you, our loyal readers. It is a tremendous honor to be part of a community that values and supports its local, independent businesses; we truly enjoy bringing […]
11.19.18

This Small Business Saturday, Shop Small, Win Big

I have to admit, when I saw the Lin-Manuel Miranda Small Business Saturday advertisement, I got a little choked up. Really, every year I get a little teary-eyed watching the American Express ads; […]
11.19.18

How To Be a Good Host During the Holidays

The holiday season is upon us. That means parties and drinks and food we probably shouldn’t eat…but will in the end…but we won’t go crazy because we’ve learned from Adrien how not to. […]


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