Style Ali Hellmuth Style Ali Hellmuth

Shop Like a Pro: American in Paris Edition

I wandered into AIP when it first reopened. Alex greeted me and sold me one of the best swimsuits I’ve ever owned. I’d never seen anything like it and I’ve  never seen anyone with it. That’s the kind of boutique American in Paris is. She finds all sorts of cool unique pieces for the store while traveling the world. This women’s boutique is more than just a shop—it’s a vibe.

Read More
Style Elizabeth Todd Style Elizabeth Todd

Ali Helmuth’s Favorite Picks from Veronica Beard

I asked Ali to help style some of the pieces for The Hive’s Veronica Beard Trunk Show, and give them the Ali twist. She always keeps it classic but also puts a bit of a modern spin on it. Check out her three looks with Veronica Beard’s newest arrivals. They made me realize I need that plaid blazer and suede jacket!

Read More
Style Ali Hellmuth Style Ali Hellmuth

How to Shop Like a Pro: The Era Edition

After a busy kid-filled summer I made it into Era, Old Town's newest boutique nestled in the heart of Old Town Alexandria. As a wardrobe stylist, I have a different point of view when it comes to shopping because I'm not typically there browsing for myself. If you see me around town I'm typically shopping and researching for clients.

Read More
Style Ali Hellmuth Style Ali Hellmuth

How to Shop Like a Pro: The Hive Edition

There’s no better place to share how to shop like a pro than in our beloved town of Alexandria, so I thought I’d kick off a little series in which I give you very specific ways to shop at each of our local boutiques. Let’s begin with The Hive…

Read More