We Dream in Colour

You know you have had a store a long time when you can’t remember what lines you have carried before.

So, I have to be honest: when someone told me they love the jewelry at Ann Mashburn I logged on and started scrolling.

They were correct, they have awesome jewelry. One line they carry is Lizzie Fortunato, so I felt good about my jewelry buying. Another line that caught my eye was We Dream In Colour. It was different, fun, and a perfect fit for either store. When I contacted the line and received the line sheets, I realized I had carried it before! At least I am consistent.

The line was founded by Jade Gedeon and was influenced by her travels around the world. Born in the United States but raised in Trinidad, she has lived in various countries. She attended the Pratt Institute and studied fine art. Her work has been displayed in prestigious galleries and publications and in 2002 she decided to put her artful background to work and created We Dream In Colour. Each piece is made by hand by women in their in-house production team in Salem, Massachusetts. It is also a family affair, when I called to place the order I spoke to her sister.

I think we have all rediscovered nature the last few months (one of the silver linings I keep trying to find) and this line is like turning the outdoors into beautiful wearable art. It is like a breath of fresh air and the pieces just make you smile.



  • The latest from Elizabeth
I spent the first part of my career as a copy-writer who helped elected officials brag about their support for entrepreneurs. Then I decided to get off the printed page and do it myself. The Shoe Hive made a splash on the fashion scene in Washington, and was named the region’s best shoe store in its first year. Fourteen years later, I have tripled the store’s size and also opened a sister store, The Hive. At The Hive, we offer clothing lines that are sophisticated and approachable like Rag & Bone, Tibi, Raquel Allegra, Ulla Johnson and Veronica Beard. We have tried to fill our racks with clothing you will want to wear all the time, elevated basics that are worth the investment.

Heard the buzz? The Shoe Hive & The Hive are a pair of luxury boutiques in Old Town Alexandria. Featuring both big name designers like Rag & Bone and Stuart Weitzman and smaller brands like AGL and L'Agence, our unique selection and impeccable service are what set us apart.


The Shoe Hive                         The Hive
127 S. Fairfax Street               301 Cameron Street
Alexandria, VA 22314
              Alexandria, VA 22314

703.548.7105                          703.548.7110

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