Street Style: Meet Kendall Rife
A lifelong Alexandrian, Kendall’s story begins at Belle View Shopping Center, where a childhood favorite—The Virginia Florist—sparked an early love of flowers. That first job grew into a lasting skill she carried alongside a career in accounting and venture capital. Now, with an entrepreneurial spirit and deep local roots, Kendall’s path is coming full circle.
Bring on the Denim: AMO is at The Hive
I love to see what other boutiques are doing on social media and, for our events, this research—if I can call it that—is where a lot of my ideas start to take shape. I was watching a story from another independently owned boutique, and the owner was talking about her most worn items from 2025. Two of the items were from AMO, a line we carried many years ago.
Back on the Racks: Closed
This month feels like the season of returning favorites. With smaller delivery windows, we love the chance to bring back lines we’ve missed—and Closed is one of them. While it may be known for denim, it was the sweaters, shirts, and everyday essentials that truly won us over this time around.
Street Style: Meet Kari Ginsburg
Kari Ginsburg doesn’t blend in. She has no interest in doing so and doesn’t want you to either. In a world where conformity often feels like the default, her presence and style is bright, intentional, and refreshingly authentic. That same spirit defines her work at Uproar Coaching, where she helps others show up unapologetically as their truest self.
The History Behind The Alexandria Warehouse Sale
It is hard to believe that 22 years ago I was sitting in my space at 115 South Royal Street, scratching my head and trying to figure out what to do with my extra inventory. I realized there had to be a way to get more people to shop my clearance items. This is literally how the Alexandria Boutique Warehouse Sale came to life.
A Private Preview: Mystique Jewelers’ VIP Last Call Sale
Mystique Jewelers is opening the doors to something special and offering you early access to a carefully curated selection of fine, designer and high-fashion jewelry at 30% off. This limited preview gives you the first opportunity to discover rare, one-of-a-kind pieces before they reach a wider audience.
New Arrivals at The Hive: Allude
Allude is fast becoming one of our most important brands. The smaller, Germany-based company was founded in 1993 and has been perfecting its craft ever since. Known for high-quality cashmere and modern styles, Allude has become a customer favorite.
Leather Weather at The Hive
As I was thinking about what to write for Stylebook, I realized we had been unpacking a lot of leather pieces last month. I can’t quite explain it, but I have a hard time passing up suede and leather—which is probably obvious if you shop at my store. I tend to dress pretty simply and shy away from pattern, so I’m naturally drawn to texture. That’s where my love of leather comes in.
Sculptural, Sustainable, and Back in Store: Completed Works
It seems like 2026 is shaping up to be the year of bringing back brands we’ve missed over the past year or two. Last week, we talked about the return of Sea NYC, and now we’re excited to welcome back one of my favorite jewelry lines: Completed Works.
2025 in Review for Helen Olivia Flowers
Two things tell me 2025 was an epic year: I took a fraction of the photos I take in a normal year, and the photos I did take blow me away to look back on. It was a year that was so busy there wasn’t always time to stop to document along the way, and the projects and events we worked on were exciting, challenging, and beautiful.
Local Alexandria Establishments You Need to Know
Aside from the frequent commute for school events, I try to stay in the Commonwealth—and more specifically, in Alexandria. When I find great new places, I love to share them. Everyone knows where I get my hair, nails, and facials, but this year I added a few new local favorites to the mix.
The Documentary Series You Need to Watch: Mind the Mat x The Practice
When the new year rolls around, I always like to write about a few things that have nothing to do with the store. Let’s be honest—we probably all need a little reset after holiday shopping. This time of year also brings resolutions about being healthier and happier in 2026. That’s part of this post, but only part of it.
Shop the Winter Sale at The Hive: Up to 50% Off With More Discounts to Come
The Hive’s winter sale is here, and the discounts are major. Shop pieces from customer favorites like Veronica Beard, Ulla Johnson, TWP, and Tibi. Whether you shop online or in-store, there’s something for everyone, including yourself, on the rack!
Refreshing the Collection: Sea NYC Returns to The Hive
Finding the perfect mix of brands and pieces for the store is always a balancing act. The shoulder seasons, like resort and holiday, offer a perfect opportunity to bring in a few standout pieces. It’s a chance to reintroduce favorites while keeping our selection fresh and exciting. This season, that moment came with the return of Sea NYC.
Why 2025 Was a Breakout Year for Eliana Curated
As 2025 comes to a close, we are feeling deeply grateful and a little in awe of what this year became. For Eliana Curated, 2025 was defined by momentum, meaning, and moments that reminded us why we do what we do. From major milestones to small heartfelt wins, this past year felt like a true turning point for the brand rooted in storytelling, community, and creativity.
The Return of Wolford at The Hive
Wolford has been at The Shoe Hive for a long time. I think we even had it on the shelf at the original tiny store at 115 Royal Street. During COVID, we stepped away from the brand a bit—there wasn’t much demand for tights and nylons when no one was leaving their homes. We have slowly brought them back, and this year they’re back in a big way.
The Brand That Always Makes Me Laugh: Unfortunate Portrait
Each time we go into the showroom filled with brands we carry, I make a beeline for the tiny Unfortunate Portrait rack. I flip through the shirts and laugh and laugh and laugh. Each shirt is funnier than the next and are guaranteed to put a smile on anyone’s face the moment they read them.
Skip the Shipping, Shop Small: Last-Minute Gift Ideas from The Hive
We’re nearing the end of the holiday shopping season, and it’s the perfect time to skip the shipping stress and shop local. With online deadlines closing fast and malls more chaotic than ever, shopping small is simply smarter—and more enjoyable. I’ve rounded up a few tried-and-true gifts that never miss, so you can wrap up your list with ease.
My Top 10 Fall Finds I Can’t Live Without – Now on Sale
I am sure your inbox is full of emails about sales. It seems like Black Friday deals started at Halloween and now winter sales are already in full force. It is time for The Shoe Hive and The Hive to join in. We’re kicking off our fall merchandise sale this Saturday, Dec. 13, and the markdown is bigger than ever.
Take a Look at Tibi’s Latest & Greatest
Tibi has a way of turning a single pair of joggers into a full-blown love affair—and our team knows it well. With our Tibi Trunk Show around the corner, Brenda and Kristen slipped into a few standout pieces arriving just for the event. Join us December 11–12 to meet the Tibi team and explore the resort collection.