I Have No Idea What I’m Doing, but it Seems to Be Working: Recapping Year 1 of Building a Menswear Store
I don’t want to speak too soon, but it seems like I might break the pattern of menswear stores opening and closing within a few years in Old Town. It’s difficult to make something new and unique because no one even knows to look for it, but once people find out about it, the wheels start turning.
At Mystique, It’s Always Time To Sparkle
The holidays conjure up feelings of decadence. A festive season that commands our most dazzling ensembles, accessorized with our most radiant jewelry. And while we love to dazzle and delight (we sell diamonds, of course!)...at Mystique, we believe it’s always time to sparkle.
In Between Seasons? These Transitional Pieces from The Hive Have You Covered
It might surprise you, but transition season deliveries are some of the best. The selections are tightly edited, and the pieces are often those you can wear for more than one season. Our first shipments just arrived, and they’re as good as I remember.
Street Style: Meet Brittany Mazique
Local author Brittany Mazique turned grief into creativity, transforming her love of storytelling into a thriving career writing children’s books for Disney and beyond. Read how this Alexandria mom balances family life, creative work, and the joy of helping all girls feel seen and celebrated.
Timeless Styles: AGL + Ann Mashburn Trunk Show at The Hive
If you’ve shopped with us over the years, you probably already know that the one line we’ve carried since opening our doors in 2003 is Attilio Giusti Leombruni, now known simply as AGL. Not only are their shoes incredibly comfortable, but the team behind them has been a joy to work with for more than 22 years.
Effortless Style, Timeless Friends, and Ann Mashburn
As a child of the ’80s, I grew up obsessing over Ralph Lauren ads and that effortlessly elegant, all-American look that felt both timeless and aspirational. Ann Mashburn captures that same spirit with a fresh, modern twist that makes every piece feel relevant today.
Street Style: Meet Jane Collins
Meet Jane Collins—a woman who’s redefining what it means to start over. Once an Air Force Colonel, now a model and makeup artist, she’s channeling her passion into helping women regain their confidence and embrace their next chapter with style and purpose.
Alexandria, meet Nomination — Italy’s most iconic bracelet, now at Eliana Curated
Create your story in gold. Eliana Curated introduces Nomination, the world-famous Italian jewelry brand making its Alexandria debut. Build your own Composable® bracelet link by link—each one a memory, a milestone, a moment that matters.
Feeling 22: Celebrating 22 Years of Style, Community, and Confidence at The Hive
We’re feeling 22! 🎉 Join us as we celebrate 22 years of The Shoe Hive with 22% off everything, a special artist pop-up, and a heartfelt thank-you to the community that made it all possible.
Preppy Roots, Modern Style: My Fall Favorites from Ann Mashburn
Channel timeless, preppy perfection with fall favorites from Ann Mashburn — from Fair Isle sweaters to leopard prints and the jacket you’ll wear all season long. Plus, shop the exclusive trunk show at The Hive November 6–9 and save 20%!
The Perfect Tee (Finally!) Has Arrived: Meet Sold Out NYC
I think I’ve finally found it—the perfect tee! After years of trying different brands, Sold Out NYC checks every box: flattering fit, amazing quality, and colors you’ll actually wear. We just unpacked a full selection, plus a few of their gorgeous sweaters and silk tops. Come see why we’re officially obsessed!
Meet Claris Virot: Parisian Style With a Cool Edge
A Parisian brand with Bali roots has landed in-store. Claris Virot’s edgy yet timeless bags, belts, and buckles have us swooning—and we think you’ll love them, too.
Street Style: Meet Alexandria Mayor Alyia Gaskins
Mayor Alyia Gaskins made history as the first African American woman to serve as Alexandria’s mayor — and she’s just getting started. From public health and urban planning to City Hall, she’s reimagining what it means to lead with heart, faith, and community.
Strong Women, Strong Style: How Our Lifting Crew Rocks Veronica Beard
It takes a village — or in this case, a lifting crew. Our favorite dynamic duos stepped in to model the effortless, polished pieces from our Veronica Beard Fall Trunk Show, proving that great friends and great style never go out of season. See the looks, the laughter, and why Veronica and fall just belong together.
Closer Than You Think: Supporting Breast Cancer Awareness in Alexandria
Alexandria is a city that shows up for each other — especially when it matters most. Join us as we shop, sip, and support The National Breast Center Foundation during a special community event with Old House Provisions on October 16.
Street Style: Meet Paige Bradford
Creativity is blooming in Hollin Hills! Meet Paige Bradford, the visionary behind Hooray Art!, an Alexandria studio where kids (and adults) can unleash their imagination, make mistakes, and discover their inner artist.
From Closet to Powder Room: The Art Prints Your Walls Have Been Waiting For
Eliana Curated brings fashion-forward flair home with a new collection of framed art prints — elegant, ready to hang, and perfectly suited for Old Town’s timeless aesthetic.
Celebrate Alexandria Days with Style, Blooms, and a Stylist in Store
Alexandria Days is back this Saturday, and we’re joining the fun with two special events: styling sessions with Alexandria native Alicia McCaslin and DIY bloom bombs with the Old Town Flower Gal. Plus, every purchase comes with a custom Alexandria Days tote—while supplies last.
The Trunk Show of the Season: Veronica Beard at The Hive
The jackets everyone will be talking about this fall are here. Join us at The Hive, October 16–19th for our most popular event of the season—the Veronica Beard Trunk Show. From barn jackets to blazers to the dresses you’ll wear everywhere, discover why this brand is always a customer favorite, plus enjoy 20% off all VB.
From Sentimental to Stunning: Creative Ways to Repurpose Heirloom Jewelry
Bring your heirloom jewelry back to life! Mystique’s experts share how to reimagine cherished pieces with modern flair — from creative redesigns to subtle updates that keep memories shining bright.